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Museum label


A museum label or caption is a label describing an object exhibited in a museum, or one introducing a room or area, or the whole museum.

Kim Kenney, curator of the William McKinley Presidential Library and Museum says that the first label a visitor should see should explain your exhibit display in general. The introduction label should be a “teaser” and talk about the main sections of your exhibit to encourage people to see the rest. If there is something significant or special of the main exhibit, it should be introduced here. At this point the visitor should have a good feeling what the museum is generally about (i.e. museum of Titanic artifacts). Visitors should understand immediately what they are going to see and they should desire to want to see the entire exhibit. Perhaps a brochure would accompany the introduction explaining the main museum, the price, and the hours.

A section label is a mini introduction. It consists of sub-topics in a museum exhibition. Kenney says they should represent the "meat" of the museum. If the section is large, perhaps more than one section label is in order. The description should consist of 100-200 words or thereabouts. The visitor should not be strained to read all the labels, so they should be on the short side if anything. In this case "less" is "more" (effective).

Object labels are the smallest. They just describe the individual object they are displayed next to. Typically the title of the work or a descriptive title phrase is given, followed by the date and place of creation, and the materials or technique of the object. Increasingly, there may be a brief description or commentary. An accession number is often given, and often the accession date. If the object is included in an audio guide or some other form of tour, there may be a symbol indicating this. Kenney says she prefers in an object label a one word title followed by a 25–50 word description for a museum label. She explains that people want specific aspects of the object they might not notice at first glance or might not have already known (i.e. something unusual, material made of, date of artifact, who made). Most people want to know specifics like when it was made, why it was made, usage and when it became part of the museum.

Practice varies as to whether accession dates and donor information are included. Some donations, especially from government organizations, may specify a credit on the label. Loaned objects are usually specified in some way. It is the opinion of Kenney that donor information clutters up the object label. She believes it is better to give a list of donors on a credit panel.


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