Murphy's Brewery
| Industry | Brewing |
|---|---|
| Founded | 1856 |
| Founder | James J. Murphy |
| Headquarters | Cork, Ireland |
| Products | Beer |
| Owner | Heineken International |
| Website | http://www.murphys.com/ |
Murphy's Brewery was a brewery founded in Cork, Ireland in 1856 by James Jeremiah Murphy (James J. Murphy). It was known as Lady's Well Brewery until it was purchased by Heineken International in 1983, when the name changed to Murphy Brewery Ireland Ltd. The name of the brewery was recently changed to Heineken Brewery Ireland, Ltd. The brewery produces Heineken, Murphy's stout and other Heineken products for the Irish market.
By 1906, Murphy’s Brewery was Ireland’s second largest brewer (after Guinness).
Murphy's Irish Stout is a dry stout, brewed to be less bitter than its chief competitor, Guinness. It is sometimes described as having a slightly nutty flavour, with "coffee undertones". The manufacturers had a television advertising campaign in the 1990s which played on Murphy's positioning as less bitter than its competitors, in which the strapline was "like the Murphy's, I'm not bitter".
In 1983, after the Murphy's brand was bought by Dutch brewer Heineken International, "Irish Red" was launched for the export market, as it was hoped that it would be more popular than stout overseas.
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