Munchkin Inc.

Munchkin, Inc.

Type	Private company
Founded	1991
Headquarters	Van Nuys, California
Key people	Steven B. Dunn (Head of Munchkin) Andy Keimach (President) Petty Rader (Legal)
Products	Infant and Toddler Products
Number of employees	Over 250
Website	https://www.munchkin.com

Munchkin, Inc. is a privately held, global infant and toddler company headquartered in Van Nuys, California. It was founded in 1991 by Steven B. Dunn and is known for designing, developing, manufacturing, and distributing infant and toddler products. Munchkin has been granted over 100 patents domestically and internationally and has won more than 40 industry awards including, multiple wins of the Target Corporation Partner Award of Excellence, the ASDA Stores Partnership Award, and the Toys “R” Us Vendor of the Year Award. Munchkin products are sold at mass retail stores internationally.

The inspiration to develop innovative infant and toddler baby products began after the birth of Steven B. Dunn’s daughter, Beau in 1987. In 1991, the venture capitalist was surprised at the lack of creative design in the infant and toddler category and raised $2.25 million of startup equity (including a $500,000 contribution from his father, venture capitalist and investment banker David Dunn) and founded Munchkin, Inc.

In 2010, Munchkin, Inc. expanded to Europe through the acquisition of Lindam Limited, a safety brand for babies in the U.K. First, the transaction provided a substantial footprint in Europe growing international distribution of its existing portfolio. Second, it allowed Munchkin to quickly enter the large U.S. infant safety gate category with an award winning European line.

In January 2014, Munchkin acquired BRICA, Inc., a travel accessories brand for babies and toddlers. This acquisition added BRICA’s travel products, including car sunshades and mirrors. Munchkin and BRICA share the same vision, as both companies are passionate about creating unique baby products.

In March 2014, Munchkin released the LATCH(TM) bottle which is specifically designed to mimic breastfeeding. The LATCH bottle’s accordion-style nipple stretches, moves and pumps like the breast. The selection of LATCH nipples supports a range of breastfeeding and bottle-feeding needs.

In January 2014, Munchkin unveiled the mbaby(TM) apparel collection which launched exclusively on Munchkin.com. With this collection, Munchkin’s goal was to revolutionize infant basics by adding a double layer front to baby apparel in order to help regulate a baby’s temperature, keeping them comfortable both day and night. The double layer technology is part of three product lines; OnesterTM, SleepsterTM and Playwear.