TsUM — Central Universal Department Store (Russian: ЦУМ – Центральный Универсальный Магазин, tr. TsUM – Tsentralʹnyĭ Universalʹnyĭ Magazin; MCX: TZUM) is one of the most renowned high end department stores in Moscow.
The store is in a six-story historical Gothic Revival style building on Petrovka Street at Theatre Square (Teatralnaya Square) in the Tverskoy District of central Moscow. The TsUM interiors have been refurbished many times, most recently in 2007. TsUM is a part of the Mercury Group.
TsUM is one of the most fashionable and trendy places in the city, and the largest fashion department store in Eastern Europe. It carries more than 1000 brands of fashionable apparel, perfumery, and jewelry, as well as “TsUM Globus Gourmet” gastronome, a fusion restaurant, a cigar room, a café, and champagne bar “Veuve Clicquot”.
TsUM new seasonal collections appearance is supported by sound advertising campaigns with world-famous fashion stars Cindy Crawford, Milla Jovovich, Naomi Campbell, Daria Werbowy, Malgosia Bela, and Mathias Lauridsen.