Moxie
| Manufacturer | Cornucopia Beverages/Moxie Beverage Company (Kirin Holdings Company) |
|---|---|
| Country of origin | United States |
| Introduced | 1876 |
| Discontinued | Moxie Cherry Cola, Moxie Cream Soda, Moxie Orange Cream, Ted's Root Beer |
| Color | Caramel |
| Variants | Diet Moxie, Moxie Energy, Moxie Energy Citrus, Moxie Energy Explosion, Moxie Energy Thunder, Olde New England Seltzer, Moxie Blue Cream |
 |
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| Subsidiary | |
| Industry | Beverage |
| Headquarters | Bedford, New Hampshire, U.S. |
|
Area served
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Northeastern United States |
| Website | DrinkMoxie |
Moxie is a brand of carbonated beverage that was among the first mass-produced soft drinks in the United States. It continues to be regionally popular today. It is produced by the Moxie Beverage Company of Bedford, New Hampshire, which (through several levels of wholly owned subsidiaries) is part of the Kirin Holdings Company of Tokyo, Japan. As a result of widespread brand advertising, the brand name has become the word "moxie" in the English language, meaning "courage, daring, or spirit".
Moxie's flavor is unique, as it is not as sweet as most modern soft drinks and is described by some as bitter. Moxie is flavored with gentian root extract, an extremely bitter substance which was reputed to possess medicinal properties. It originated around 1876 as a patent medicine called "Moxie Nerve Food".
Moxie is closely associated with the state of Maine and was designated the official soft drink of Maine on May 10, 2005. Its creator, Dr. Augustin Thompson, was born in Union, Maine, but Moxie was created and first produced in Lowell, Massachusetts.
Moxie originated as a patent medicine called "Moxie Nerve Food", which was created around 1876 by Dr. Augustin Thompson in Lowell, Massachusetts. Thompson claimed that it contained an extract from a rare, unnamed South American plant, which is now known to be gentian root. Moxie, he claimed, was especially effective against "paralysis, softening of the brain, nervousness, and insomnia".
Thompson claimed that he named the beverage after a Lieutenant Moxie, a purported friend of his, who he claimed had discovered the plant and used it as a panacea, and the company he created continued to promulgate legendary stories about the word's origin. It likely derives from an Abenaki word that means "dark water" and which is found in lake and river names in Maine, where Thompson was born and raised.
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