Movie reviewer

Film criticism is the analysis and evaluation of films and the film medium. In general, film criticism can be divided into two categories: journalistic criticism found regularly in newspapers, magazines and other popular mass-media outlets; and academic criticism by film scholars who are informed by film theory and are published in academic journals.

Film critics working for newspapers, magazines, broadcast media, and online publications, mainly review new releases, although some reviewers include reviews of older "classic" films. The plot summary and description of a film that makes up the majority of the review can influence whether readers or listeners decide to see a film.

In the 2000s, the effect that reviews have on a film's box office performance and DVD rentals/sales have become a matter for debate. Some analysts argue that modern movie marketing, using pop culture convention appearances (e.g., Comicon) and social media along with traditional means of advertising, has led, in part, to a decline in the readership of many reviewers for newspapers and other print publications. There are fewer film critics on television and radio in the last thirty years. Most film criticism in general does not hold the same place it once held with the general public.

However, in recent years, there has been a growing concern in the film industry of the influence of online film criticism becoming disconcertingly potent, especially with the review aggregate website, Rotten Tomatoes, which was blamed for several films in 2017 underperforming because of the low score derived from film critics that the website posted for most of them.. This has led to studies such as one commissioned by 20th Century Fox claiming that younger viewers give the website more credibility than the major studio marketing, which undercuts its effectiveness.

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Wikipedia