Type of business | Private company |
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Type of site
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Social network, social media consumer reviews |
Founder(s) | Faisal Farooqui |
Website | mouthshut.com |
Advertising | enterprise subscription based, customized marketing |
Registration | Required for posting reviews and diaries |
Current status | Active |
MouthShut.com is a user-generated content and consumer review platform on the Internet. At the core of MouthShut lies a global Web 2.0 social media platform. Any visitor can become a member (for free) and then can influence or be influenced by others. By writing reviews or sharing photos and diaries, members discuss their opinions about brands and products, in turn influencing consumer decisions. The website's marketing on the backs of Auto-rickshaws is considered as the most outstanding innovation in outdoor advertising in recent times
On April 29, 2013, MouthShut.com filed a petition in the Supreme Court of India to nullify India's Information Technology Rules 2011 which threatens to restrict freedom of expression. The verdict was in favor of the petitioners Mouthshut.com v. Union of India
MouthShut.com's work has been mentioned in the Wall Street Journal, Entrepreneur Magazine, London's Financial Times and almost all the newspapers and TV channels in India. MouthShut.com's founder and CEO Faisal Farooqui has been named among the Top Contemporary Entrepreneur in India.
Mouthshut.com has been recommended by various social media commentators and its credibility cited and materials from the website used in at least fifty non-fiction books, including the Marketing Management textbook by Philip Kotler.
MouthShut.com was founded in 2000 by Faisal Farooqui as a platform for people to talk about their experience with products and brands. Soon, the website was flooded with reviews of restaurants, movies, FMCG goods, travel destinations, banks etc. The Indian blog contentsutra.com reports that MouthShut.com pioneered the whole user-generated content space in India Mouthshut has been featured in The Economic Times, Times of India, CNBC, NDTV, Star News, and almost all major news outlets in India.
The company was founded in Mumbai (Bombay), India and according to India's largest newspaper, The Times of India, MouthShut.com continues to be the leader in the user-generated content space in India.
. On March 11, 2010, MouthShut was awarded the Best Portal of the Year Award- Gold the highest award at the India Digital Media Awards. MouthShut is a recipient of Red Herring Asia Top 100- 2008 Award Earlier, the website was awarded the Manthan Award for Best Youth Website in India- 2006 for its impact on Youth and popular culture revolution in reviews and technology in India This award was presented to MouthShut CEO, Faisal Farooqui by India's Minister for Communication and Information Technology, Sachin Pilot.