Motherhood Maternity
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| Traded as | |
| Industry | Retail |
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| Founder |
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| Headquarters | Moorestown, New Jersey, U.S. |
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Number of locations
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1,906 (2014) |
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| Website | destinationmaternitycorp |
Destination Maternity Corporation (NASDAQ: DEST) (formerly Mothers Work, Inc.) is the world's largest designer and retailer of maternity apparel. It is based in Moorestown, New Jersey.
In the United States and Canada, as of September 30, 2012, Destination Maternity operates 2,008 retail locations, including 625 stores, predominantly under the tradenames Motherhood Maternity, A Pea in the Pod, and Destination Maternity, and sells on the web through its DestinationMaternity.com and brand-specific websites. Destination Maternity brands are offered at approximately 1,383 leased department locations at retailers such as Macy's, Sears, and buybuy BABY. The company also distributes its Oh Baby by Motherhood collection through a licensed arrangement at over 1,100 Kohl's stores throughout the United States and on Kohls.com.
In addition, Destination Maternity is expanding internationally and has exclusive store franchise and product supply relationships in India, the Middle East and South Korea. As of September 30, 2012, Destination Maternity has 119 international franchised locations, including 103 shop-in-shop locations and 16 Destination Maternity branded stores.
Destination Maternity Corporation currently operates the following retail brands:
In 2009, Destination Maternity partnered with the National Football League to offer NFL football maternity t-shirts, sweatpants, and baby clothes at Motherhood Maternity stores. In 2010, a similar partnership was announced to offer MLB baseball maternity t-shirts and baby clothes.
In 2010, Destination Maternity launched two maternity-wear collections from Heidi Klum. Lavish by Heidi Klum for A Pea in the Pod features more high-end items, while Loved by Heidi Klum for Motherhood Maternity features affordable options.
In 2012, the company launched a maternity clothing collection from Jessica Simpson, "available in 700 retail locations, including Motherhood Maternity, Destination Maternity, as well as Destination Maternity shop-in-shops within Macy’s, come fall 2012.".
Other recent collaborations include a collection from Nicole Richie in 2009, a collection from Disney in 2010 and a collection for Rosie Pope in 2012.
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Wikipedia