Mornings on Ten (block)
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| Type | Weekday morning block |
|---|---|
| Country | Australia |
| Availability | National |
| Owner | Ten Network Holdings |
|
Launch date
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6 August 2012 |
| Dissolved | 30 November 2012 |
| Affiliation | Network Ten |
Mornings on Ten was a Weekday morning block on Network Ten from 6am to 12pm, which began on Monday 6 August 2012.
On 30 July 2012, Network Ten axed its morning talk show program The Circle which aired 9am to 11:30am weekdays due to financial costs. They also shortened early morning program Breakfast by 30 minutes to air 6am to 8.30am.
To fill spaces created by the changes, the network began showing a series of American titles including The Talk, Entertainment Tonight and The Insider. Children's program Wurrawhy moved to 8:30am after Breakfast and a reintroduced Ten Morning News airs at 10am.
The Talk rates lower than the former local offering, achieving just 29,000 viewers on 15 August compared to the axed show's 39,000 two months earlier, and well below rival programs The Morning Show (Seven Network) and Mornings (Nine Network) which rated 200,000 and 119,000 viewers respectively. It achieved just 13,000 viewers on 31 October of the same year.
In November 2012, Breakfast was axed, which lead Mornings on Ten to an end.
The line-up consists of:
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