Monstercat
| Monstercat | |
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| Founded | July 1, 2011 |
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| Country of origin | Canada |
| Location | Vancouver, British Columbia |
| Official website | Monstercat |
Monstercat (previously known as Monstercat Media) is a Canadian-based independent electronic dance music record label located in Vancouver, British Columbia. Monstercat was formed during July 2011 by Mike Darlington CEO, and Ari Paunonen, COO.
The label signs artists on a non-exclusive single-track basis, allowing artists to freely move between other labels and brands. Monstercat follows a release schedule, where new music is released three times a week, in addition to an hour-long podcast that is live streamed every Tuesday on their Twitch, Beam and YouTube accounts. Once Monstercat has released thirty tracks consecutively, a new compilation album is created containing these tracks and two continuous mixes of the album.
In July 2011, James Leusink, Mike Darlington, Monstercat's current CEO and Ari Paunonen, Monstercat's current COO, created the Monstercat YouTube channel as a medium for their friends to promote themselves and to share their music with each other. The two created compilation albums to provide artists with a method of releasing their music and to lessen the competitiveness between them. Monstercat's first compilation album, Launch Week, featured seven artists: Feint, Halo Nova (now known as Varien), Stephen Walking, Ephixa, Neilio, Arion and Going Quantum. During the first few months of 2014, Monstercat partnered with the electric family in aid of the Humane Society of Canada. In December 2014, Monstercat launched a 24-hour digital radio station, hosted on Twitch and YouTube. To this day, Monstercat continues to release compilation albums containing thirty songs and two mixes each.
By the time 2011 had ended, Monstercat had signed with 12 artists, including now-popular artists Stephen Walking and Tristam.
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