Modelo Especial
 |
|
| Subsidiary | |
| Industry | Brewery |
| Founded | 1922 |
| Headquarters | Mexico City, Mexico |
|
Key people
|
Ricardo Tadeu, CEO |
| Products | Beer |
| Revenue |
 US$ 7.1 billion (2012)
|
|
US$ 948.0 million (2012)
|
|
|
Number of employees
|
40,617 |
| Parent | Anheuser-Busch InBev |
| Website | www |
Grupo Modelo is a large brewery in Mexico owned by Belgian company Anheuser-Busch InBev. It has 63% of the Mexican beer market, and exports beer to most countries of the world. Its export brands include Corona, Modelo, and Pacífico. Grupo Modelo also brews brands intended solely for the domestic Mexican market, Estrella (a local beer found only in western Mexico); and León and Montejo (originally local to Yucatán but now available nationwide). Grupo Modelo has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch. Until the 1960s, Grupo Modelo used red poppy flowers in its advertising, where almost any image it used had poppy flowers somewhere in the image.
On June 12, 2008, The Wall Street Journal stated that Anheuser-Busch InBev, which owned a non-controlling 50% stake in the company, might attempt to acquire the remaining 50%. On June 29, 2012, it was announced that Anheuser-Busch InBev would acquire the remaining 50% stake for an all-cash price of $20.1 billion. On January 31, 2013, the U.S. Justice Department filed an anti-trust suit in an attempt to prevent the buyout. The matter was settled and the two companies merged in June 2013, with the transfer of all United States rights to Constellation Brands. As a result, all of the company's brands are made (in Mexico) by an unrelated company. The company no longer is allowed to export to the United States.
María Asunción Aramburuzabala, known as Mariasun, is Mexico's second wealthiest woman and inherited her stake in Grupo Modelo (Forbes). On February 26, 2005, she married Tony Garza, United States ambassador to Mexico, in a small religious ceremony in Mexico City. On April 23, they had the civil ceremony near Valle de Bravo, west of Mexico City. U.S. First Lady Laura Bush attended. An estimated one-third of the guests were from Texas. The couple divorced in May 2010.
Grupo Modelo, founded in 1925, is the leader in Mexico in beer production, distribution and marketing, with 63.0% of the total (domestic and export) market share, as of December 31, 2008. It has seven brewing plants in Mexico, with a total annual installed capacity of 60 million hectoliters. It is the importer of Anheuser-Busch InBev’s products in Mexico, including Budweiser, Bud Light and O’Doul’s. It also imports the Chinese Tsingtao brand and the Danish beer Carlsberg. Through a partnership with Nestlé Waters, it produces and distributes in Mexico the bottled water brands Sta. María and Nestlé Pureza Vital, among others.
...
Wikipedia