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Mobily

Etihad Etisalat Co.
Mobily
Native name
اتحاد اتصالات
Public
Traded as Tadawul: 7020
ISIN SA000A0DM9P2
Industry Telecommunications
Founded 14 December 2004; 12 years ago (2004-12-14)
Headquarters Saudi Arabia
Area served
Saudi Arabia
Key people
Sulaiman Abdulrahman Algwaiz (Chairman)
Ahmed Aboudoma (CEO)
Faiz Awad (CHRO)
Kais Ben Hamida (CFO)
Services Fixed line, Mobile phone, and Internet service provider
Revenue SAR 6.7 billion (30 June 2016)
SAR 284 million (30 June 2016)
Profit SAR 35.4 million (30 June 2016)
Owners Etisalat (27.45%)
GOSI (11.85%)
Website www.mobily.com.sa

Etihad Etisalat Co. (Arabic: اتحاد اتصالات‎‎) is a Saudi Arabian telecommunications services company that offers fixed line, mobile telephony, and Internet services under the brand name Mobily (Arabic: موبايلي‎‎).

The company was established in 2004, and in the summer of that year, won the bid for Saudi Arabia's second GSM licence. Mobily launched mobile services in Saudi Arabia on 5 May 2005, breaking Saudi Telecom's monopoly in the wireless business. The company launched 3.5G services on 27 June 2006 and 4G services on 13 September 2011.

Etihad Etisalat Co. was incorporated as a under royal decree no. M/40 dated 18 August 2004. The company won the bid for Saudi Arabia's second GSM licence in the summer of 2004. The licence is valid for 25 years. Etihad Etisalat began its constituent activities on 14 December 2004 upon the publication of its incorporation.

United Arab Emirates firm Etisalat holds a 27.45% stake in the company, the General Organization for Social Insurance (GOSI) holds 11.85% and the rest is held by other investors and by public shares. Etisalat Etihad held an Initial public offering in October 2004 that was massively oversubscribed (30 times). Police had to be called in to respond to unrest among investors fighting over application forms.

Etihad Etisalat launched GSM mobile services under the brand name Mobily on 5 May 2005, breaking the Saudi Telecom Company's monopoly in the wireless business. The company had spent 6 months preparing for the launch, and acquired 1 million subscribers within the first 90 days of launch.

The company launched 3.5G services on 27 June 2006 and 4G services on 13 September 2011.


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