Mitsubishi Motors North America
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| Subsidiary | |
| Founded | 1981 |
| Headquarters | 6400 Katella Avenue, Cypress, California, 90630-0064 |
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Key people
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Hideyasu Tagaya (Chairman) Hiroshi Harunari (President, CEO) Dan Booth (EVP, CFO) |
| Products | Automobile manufacturing and R&D |
| Parent | Mitsubishi Motors (100%) |
| Subsidiaries | Mitsubishi Motors R&D of America, Inc. (MRDA) Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) |
| Website | mitsubishicars.com, mitsubishi-motors.ca |
Mitsubishi Motors North America, Inc. is the North American operation of Mitsubishi Motors Corporation, overseeing sales, manufacturing and research and development functions. The company manufactures and sells Mitsubishi brand cars and sport utility vehicles through a network of approximately 450 dealers in Canada and the United States.
Its administrative headquarters is in Cypress, California, along with its California research and development office, while the Mitsubishi Motors R&D of America, Inc. (MRDA) head office is in Ann Arbor, Michigan.
MMNA was formed in 1981 after tensions arose between Mitsubishi and its then U.S. import partner, the Chrysler Corporation, over conflicts in the international subcompact market, leading the ambitious Japanese company to establish its own sales network. The first year's allocation of 30,000 vehicles in 1982 were the $6,500 Tredia sedan, and the $7,000 Cordia and $12,000 Starion coupes, followed shortly by the Mighty Max pickup truck, and were sold through 70 dealers in 22 states.
The Diamond-Star Motors joint venture with Chrysler in Normal, Illinois began in 1985, as American-built cars would not be subject to the same restrictive quotas as vehicles imported from Japan. The company sold 67,000 cars in the United States in 1987, but by the time the new factory came onstream the next year, it offered a capacity of 240,000 vehicles. With this new capacity, Mitsubishi made a fresh push to expand its American operation in 1989, increasing its sales network by 40 percent to 340 dealerships and producing its first nationwide advertising campaign.
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Wikipedia