Missha
Missha logo
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| Headquarters | Seoul, South Korea |
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Area served
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Worldwide |
| Products | Skincare |
| Parent | Able C&C Co., Ltd. |
| Website | http://www.missha.net/ |
Missha (Korean: 미샤) is a South Korea-based skincare and cosmetics manufacturer, retailer and a franchise business. It is part of Able C&C Co., Ltd.
In August 2009, the luxury Missha Homme Urban Soul line was launched with higher quality and are more expensive than the existing two men's cosmetic lines.
In August 2012, as part of Lotte Department Store's expansion programme into China, a replica of Seoul’s main shopping district Myeong-dong was featured in its new store in Tianjin, with outlets of Missha, The Face Shop and Skin Food.
Missha products range from makeup, skin care, to body and hair products; such as All-Around Safe Block Soft Finish Sun Milk SPF 50, Cool Fitting Body Gel and Hot Burning Body Gel.
Missha is also known for making high quality, lower cost duplications of more expensive brands. For example,the Missha Time Revolution First Treatment Essence is a popular duplication of luxury brand essence SK-II, and the Missha Time Revolution Night Repair Science Activator Ampoule is a popular duplicate of the Estee Lauder Advanced Night Repair.
On August 1, 2011 it was announced that South Korean boyband duo TVXQ signed on as advertisement models for Missha in Korea and started their official promotions that month. On choosing TVXQ, Able-CNC Marketing said "TVXQ’s powerful and luxurious image coupled with their passion for bringing new ideas to the stage perfectly fits the brand image of ‘Missha’ to a T. With TVXQ, Missha aims to become a global cosmetic brands in conjunction with the Hallyu wave, and thus become leaders of the international market".
On 14 August 2012, Missha launched a new limited-edition TVXQ perfume set and had a special fan signing event at the Missha store in Myeong-dong. On September 10, 2012, Missha announced that the duo had again signed an exclusive contract with them to represent the brand worldwide and that their advertisements would soon be featured in some 1,000 stores across Asia.
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