Miss Brasil
| Formation | 1954 |
|---|---|
| Type | Beauty pageant |
| Headquarters | São Paulo |
| Location | |
|
Membership
|
Miss Universe Miss International |
|
Official language
|
Portuguese |
|
National Director
|
Karina Ades |
| Website | missbrasiloficial.com |
| Miss Brasil |
|---|
Miss Brasil Pageant is a beauty contest that has been held since 1954 between winners of the pageants in the states of Brazil. The winner of Miss Brasil competes in the Miss Universe pageant and the runner-up competes in Miss International. The Miss Brazil, and Brazil itself, are responsible for one of the most successful campaigns in history of Miss Universe, with two winners and several runners-up, finalists and semifinalists. It was considered one of the best organized and most successful beauty pageants during the 1950s and 1960s and is believed that much of the fame of the beauty of Brazilian women comes from this.
Competition to win the crown of Miss Brasil began in the 1920s, following a trend throughout the world during that period. A famous controversy occurred when Miss Brasil 1929 competed in the International Pageant of Pulchritude, known as "Miss Universe" in the 1930s, but failed to place in the competition, much less win.
The angered Brazilians hosted their own international pageant in 1930 leading to two separate "Miss Universe" titles that year, not related to the modern Miss Universe competition created in 1952. In the Brazilian "Miss Universe", Miss Brasil won the title while in the other competition in the USA, Miss United States received the crown of Miss Universe 1930. These competitions, like many others in the world, were discontinued as the Great Depression and World War II diverted the world's attention.
The modern Miss Brasil pageant was created in 1954 in the city of Petrópolis, Rio de Janeiro. The first edition of Miss Brasil, won by Bahia's representative Martha Rocha, was sponsored by the Folha de S.Paulo newspaper.
In the following year, Brazilian media businessman, mogul and journalist Assis Chateaubriand took the rights to the Miss Brasil pageant, when the winners qualified to the Miss Universe, Miss World (participation began at 1958) and Miss International pageants (participation begin in 1960, when the pageant was created). The magnate who created Diários Associados, was responsible for promotion of the national beauties until 1980, when the network Rede Tupi was lost its concession by order of Haroldo de Mattos, Brazilian minister of Communications at the time, due to its bankruptcy.
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Wikipedia