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Minnesota gubernatorial election, 1998

Minnesota gubernatorial election, 1998
Minnesota
1994 ←
November 3, 1998 → 2002

  Jesse Ventura in Los Angeles, July 2007 cropped.jpg Norm Coleman.jpg Skip Humphrey.jpg
Nominee Jesse Ventura Norm Coleman Skip Humphrey
Party Reform Republican DFL
Running mate Mae Schunk Gen Olson Roger Moe
Popular vote 773,713 717,350 587,528
Percentage 36.99% 34.29% 28.09%

Minnesota Governor 1998.png

County Results

Governor before election

Arne Carlson
Republican

Elected Governor

Jesse Ventura
Reform


Minnesota Governor 1998.png

Arne Carlson
Republican

Jesse Ventura
Reform

The 1998 Minnesota gubernatorial election took place on November 3, 1998. Reform Party candidate Jesse Ventura defeated Republican Party challenger Norm Coleman and Minnesota Democratic–Farmer–Labor Party challenger Hubert H. "Skip" Humphrey III. Ventura governed with a DFL-controlled state Senate and a Republican-controlled state House.

Ventura's victory as a third party candidate was considered a historic major upset. He ran on the Reform Party ticket, a party which had been founded by two-time presidential candidate Ross Perot who had received 23% of the vote in Minnesota in the 1992 presidential election and 12% in the 1996 election.

Ventura spent around $300,000 and combined it with an aggressive grassroots campaign that featured a statewide bus tour, pioneered use of the Internet for political purposes, and aired quirky TV ads designed by Bill Hillsman, who forged the phrase "Don’t vote for politics as usual." Unable to afford many television ads, Ventura mainly focused on televised debates and public appearances, preaching his brand of libertarian politics. His speech at a parade in rural Minnesota during the summer attracted what organizers of the annual event described as one of its largest audiences. He ran on cutting taxes, reducing state government, and reducing public school classroom sizes to a 17 to 1 ratio. He also supported a public debate on the viability of legalized prostitution.


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