Mile One Centre
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| Former names | Mile One Stadium |
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| Location | 50 New Gower Street St. John's, Newfoundland and Labrador, Canada A1C 1J3 |
| Coordinates | 47°33′36.08″N 52°42′47.55″W / 47.5600222°N 52.7132083°WCoordinates: 47°33′36.08″N 52°42′47.55″W / 47.5600222°N 52.7132083°W |
| Owner | City of St. John's |
| Operator | St. John's Sports and Entertainment |
| Capacity |
Hockey: 6,287 Basketball: 6,750 Full Capacity: 7,000 |
| Construction | |
| Broke ground | October 1998 |
| Opened | May 24, 2001 |
| Construction cost |
C$20.5 million ($26.6 million in 2017 dollars) |
| Architect | PBK Architects, Inc. |
| General contractor | Olympic Construction Ltd. |
| Tenants | |
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St. John's IceCaps (AHL) (2011–2017) St. John's Fog Devils (QMJHL) (2005–2008) St. John's Maple Leafs (AHL) (2001–2005) |
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Mile One Centre is an indoor arena and entertainment venue located in downtown St. John's, Newfoundland and Labrador, Canada. It is home to the St. John's IceCaps of the American Hockey League. The arena opened in May 2001, as Mile One Stadium, replacing Memorial Stadium. The centre's name comes from it being located at the beginning of the Trans-Canada Highway. At full capacity the arena can seat 7,000 people.
Though the centre's name is often assumed to be a generic name based solely on the building's location, Mile One Centre is in fact among the many North American sports venues that have raised funds by selling their naming rights. In the case of Mile One, brewing company Molson initially acquired the naming rights for 10 years (2001-2011), as well as other privileges such as being the venue's exclusive beer supplier, for $1.5 million. Molson then resold the naming rights to Danny Williams, then-owner of Cable Atlantic (and later premier of Newfoundland and Labrador), for $600,000. Before the centre opened, however, Williams sold Cable Atlantic to Rogers Communications in order to pursue politics, but retained the naming rights personally. Ultimately Williams chose to name the centre based on the venue's geography.
"Mile One" is a trademark owned by the Williams family's charitable foundation, not the city, meaning that the centre can only use the "Mile One" name so long as it has the family's permission to do so. This implies that if and when Williams's rights expire and are not renewed, the centre might be forced to find a new name, regardless of whether or not a new sponsor is found. There are not, however, any indications of such a change in the near future, particularly so long as Williams remains as the local operator of the building's current main tenant, the IceCaps.
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