Microdeal
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| Industry | Computer and video games |
|---|---|
| Founder | John Symes |
| Headquarters | St Austell, Cornwall, England |
| Products | Computer games |
Microdeal was a British software company which operated during the 1980s and early 1990s from its base at Truro Road in the town of St Austell, Cornwall. The company, founded by John Symes was one of the major producers of games and other software for the 8-bit home computers of the time, in particular the Dragon 32 and the similar Tandy TRS-80 Color Computer ("CoCo").
The 8-bit software market dwindled toward the end of the 1980s and Symes officially announced that Microdeal would no longer publish for the Dragon and Tandy machines on 1 January 1988; from this point they would concentrate on the newer generation of 16-bit computers, the Commodore Amiga and Atari ST, with their remaining stock of Dragon and Tandy software to be sold off by a company called Computape. Many of Microdeal's 16-bit titles were updated versions of successful 8-bit games such as Time Bandit and Tanglewood, but proved less successful the second time around. This was followed by one of the first film conversions to Software of Columbia's "Karate Kid". The company was quick to recognise the music capabilities of the Atari ST and Amiga and went in production of Music Samplers such as "MasterSound" and "Amas" the latter of which was featured on a Paula Abdul music video which won MTV's Music Video of the year award. The companies publishing licences were sold to "Hi-Soft" and it ceased trading in the early 1990s.
Some of Microdeal's software was produced in-house by the company's own programmers (including Steve Bak, Rita Jay and Ed Scio) but they also licensed software from foreign sources, such as the American Tom Mix Software and Spectral Associates, and published the works of independent programmers (notably Ken Kalish, who was responsible for some of their most successful titles). Frequently the digital artist Pete Lyon was responsible for the graphics as well as having some design input. Pete worked on MicroDeal games such as Goldrunner, Airball, Tanglewood, Leatherneck and Fright Night.
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