Michel Lawrence
| Michel Lawrence | |
|---|---|
| Born |
16 October 1948 Kings Cross, New South Wales, Australia |
| Nationality | Australian |
| Known for | Photography |
Michel Lawrence (born 1948) is an Australian writer, advertising creative director, portrait photographer and documentary director. He also produced two photographic books, Framed: Photographs of Australian Artists and All of Us, documenting the multicultural makeup of Australia.
Lawrence matriculated from Camberwell Grammar School in Melbourne and enrolled at La Trobe University in its first year, becoming the foundation editor of the student newspaper Rabelais.
On leaving university, Lawrence began work as a journalist at the national daily newspaper, The Australian. At News Ltd, Lawrence worked for the Sunday Australian and The Sunday Telegraph as a political columnist covering both state and federal politics. After leaving The Australian in 1976, he founded and edited Australia’s first skateboard magazine, Slicks.
Lawrence was recruited to manage Australian electric folk group, The Bushwackers, departing in 1976 with the band for an extended 18-month tour of Europe including England, Scotland and Wales, and recording their album Murrumbidgee at Morgan’s Studios, London.
Returning to Australia in 1978, Lawrence founded the design studio Swell Productions which became the advertising agency Burrows Doble Lawrence, with Art Director Bill Burrows and agency Account Director Ed Doble. The agency was sold to D'Arcy Masius Benton & Bowles and Lawrence was headhunted to the Australian retail agency Mattingly and Partners as its Executive Creative Director. During this period he was also President of the Melbourne Art Directors’ Club.
In 1990, Lawrence was appointed Executive Creative Director of the multi-national agency J. Walter Thompson, eventually being appointed Managing Director of the Melbourne Office in 1998 and then Australian Chairman a year later.
In 2001 while chairman of JWT, Lawrence was asked about the collapse of Australian airline Ansett, in the midst of a pitch for the airline’s business. Lawrence told AdNews, "marketing and advertising were never the problems, and neither was ever going to solve deep-seated difficulties [at Ansett]."
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