Michael Berland
| Michael J. "Mike" Berland | |
|---|---|
| Born | April 6, 1968 |
| Alma mater | University of Massachusetts Amherst |
| Occupation | CEO of Edelman Berland |
| Spouse(s) | Marcela Berland |
| Children | 1 daughter, 1 son |
| Website | Mike Berland |
Michael J. (“Mike”) Berland (born April 6, 1968) is CEO of Edelman Berland, the global intelligence, research, and analytics division of Edelman. Prior to joining Edelman Berland in 2012, he was President of the market research and polling firm Penn, Schoen & Berland.
He is the co-author of What Makes You Tick? How Successful People Do It—And What You Can Learn from Them (HarperCollins, May 2009) with his PSB partner Douglas Schoen. He is also the co-author of Fat-Burning Machine: The 12-Week Plan (Reagan Arts, December 2015) with former Olympic triathlon coach Gale Bernhardt.
Berland has served as strategic advisor to political leaders including Michael Bloomberg and Hillary Clinton and leading companies such as Facebook. For the 2008-2009 season, Berland was the head of communications for the National Hockey League (NHL). He regularly appears on Fox Business Network's Mornings with Maria to discuss political strategy.
Michael Berland attended The Latin School of Chicago and graduated magna cum laude from the University of Massachusetts Amherst, where he was a Commonwealth Scholar. He received his initial training at the Social and Demographic Research Institute.
In his former role as president of PSB, Berland led global business development, building on PSB's client and research work in Europe, Asia and Latin America. Penn, Schoen & Berland was acquired by WPP in 2001.
Berland has developed research-based communications campaigns for leading brands, including RIM/Blackberry. As a partner at PSB, he helps his clients through competitive situations through the use of quantitative and qualitative research, image analysis, message development, and corporate and product positioning and targeting. Berland’s sports and entertainment clients include the National Hockey League (NHL), Major League Baseball(MLB), National Football League (NFL), and The Dixie Chicks.
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