Metro International
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| Public (Nasdaq Stockholm: MTROA, (Nasdaq Stockholm: MTROB) | |
| Founded | 1995 |
| Headquarters | Luxembourg |
| Website | www.metro.lu |
Metro International is a Swedish media company based in Luxembourg that publishes the Metro newspapers. Metro International's advertising sales have grown at a compound annual growth rate of 41 percent since launch of the first newspaper edition in 1995. It is a freesheet, meaning that distribution is free, with revenues thus generated entirely through advertising. This newspaper is primarily intended for commuters who move daily in and out of big cities' business areas, mainly during rush hours.
The company was founded by Per Andersson and started as a subsidiary of the Modern Times Group along with Viasat Broadcasting. It is now controlled through investment company Kinnevik. The first edition of the newspaper was published as Metro Stockholm and distributed in the . As of 2012[update], all European editions (except for the Hungarian one) have been sold, reportedly so that Metro International can focus on Latin America, considered the last growth market for free newspapers.
As of October 2009, there were 56 daily editions in 15 languages and in 19 countries across Europe, North and South America, and Asia, for an audience of more than 17 million daily readers and 37 million weekly readers.
Metro newspaper editions are distributed in high-traffic commuter zones or in public transport networks, via a combination of self-service racks and by hand distributors on weekdays. Saturday editions are published in , Santiago, São Paulo, and Lima. The distribution points are located either in or around public transport networks (subways, trains, buses, trams), office buildings, retail outlets, at key distribution points on busy streets, or in other high-density population areas such as college campuses.
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Wikipedia