Metro Adlabs

Metro INOX (earlier Metro Big Cinema (2008-2016), Metro Adlabs (2006–2008) and Metro Cinema (1938–2006)) is an Art Deco Heritage grade IIA multiplex Movie theatre in Mumbai, India built in 1938. It was built and originally run by Metro-Goldwyn-Mayer (MGM), the Hollywood studio. The main architect of the cinema was Thomas W. Lamb of New York City, and D. W. Ditchburn (Senior partner of the architectural firm Ditchburn Mistry and Bhedwar) of Mumbai was the associate architect.

Metro is located in the Dhobitalao area of Mumbai. The Art Deco cinema opened on 5 June 1938, and initially exhibited movies made by MGM. The interior, floors, walls, ceilings as well as the furniture, was in shades of red and pink. The marble foyer and staircases led up to murals executed by students of the J. J. School of Art, under the director Charles Gerard. Among the famous invitees was Gregory Peck. And if the films were classy, so was the audience at Metro. The ushers wore suits and the soda fountain provided excellent bar snacks and service. In 1955 Metro was the venue for the first Filmfare Awards night.

In 1970, the cinema was taken over by the Gupta family and with Indianisation came the era of screening Hindi films and flashy, glittering, star-studded premieres. Raj Kapoor's Bobby set the trend and when RK released Satyam Shivam Sundaram in typical monsoon fury, the guests were delighted when the young Kapoor brothers — Randhir, Rishi and Rajeev — opened their car doors, held umbrellas over their heads and led them inside.

It soon became Bollywood's most famous red-carpet theatre. The star presence at Metro became so huge that most often riot police had to be called in at film premieres.

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