Metro (magazine, NZ)
June 2008 issue
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| Editor | Susannah Walker |
|---|---|
| Categories | Lifestyle |
| Frequency | Monthly (10 times a year) |
| Circulation | 13,083 |
| Year founded | 1981 |
| Company | Bauer Media |
| Country | New Zealand |
| Based in | Auckland |
| Website | metromag |
Metro is a glossy monthly lifestyle magazine published in New Zealand. It has a strong focus on the city of Auckland, with reportage of issues and society. The magazine was first published independently by Mick Mason, Clive Curry and Bruce Palmer.
Metro was established in 1981. The debut of the magazine coincided with the rapid expansion of the New Zealand economy that occurred from 1984, following the election of the Fourth Labour Government, who implemented widespread neoliberal deregulation and economic reform. The increased access to imported luxury goods made Metro magazine an attractive media environment for advertisers.
Metro magazine's success led to the launch of a sister title North & South, edited by Robyn Langwell. This publication took a wider look at New Zealand regional stories. Langwell was editor of North & South until June 2007. A third title, women's interest magazine More, was launched before the stable was bought by ACP Media, an Australian publishing consortium.
Both Metro and North & South have won awards for publishing and journalism and Metro, in particular, has been well known for its standard of photography and design under art directors William Chen and Jenny Nicholls. This tradition is still strong, with Metro winning Best Art Director (Charlie McKay) at the 2010 Qantas Media Awards.
ACP Media was the former owner of Metro until 2013 when the magazine was acquired by Bauer Media Group.
Metro's fortunes have varied since Warwick Roger gave up the editor's chair. The appointment of Bill Ralston saw dramatic shifts in the magazine's editorial focus away from the rigor of Roger's style to a more flamboyant, celebrity style format. Sales were disappointing and a period of decline followed.
The magazine was relaunched as a large format glossy title while led by Nicola Legat, a long-time contributing journalist. The changes were intended to reverse the decline of sales and readership. At its peak Metro sold 40,000 copies but this had fallen to less than 20,000. During this period the society scandal column Felicity Ferret was dropped from Metro's pages. The Ferret briefly returned to the pages of Metro in 2009.
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