Type of site
|
News and opinion |
---|---|
Available in | English |
Founder(s) | Ted Chung (CEO) Snoop Dogg |
Editor | Noah Rubin |
Slogan(s) | CANNABIS. CULTURE. FOR ALL. |
Website | merryjane |
Commercial | Yes |
Launched | September 21, 2015 |
Current status | Active |
Merry Jane (stylized MERRY JANE) is a cannabis-focused digital media platform launched by rapper Snoop Dogg in 2015, with media entrepreneur Ted Chung. The site features editorial content on the business and politics of the cannabis industry, original video series as well as a database for identifying cannabis strains and dispensaries.
Merry Jane is backed by Snoop Dogg's own capital venture firm Casa Verde Capital which has a history of investing in marijuana-based enterprise such as medical marijuana delivery service Eaze. Prior to launch, Snoop and co-founder Ted Chung curated marijuana dispensaries to appear on the platform, which now functions as a searchable database. Merry Jane launched on September 21, 2015 in invite-only beta, but is now a public platform.
Snoop Dogg launched Merry Jane at TechCrunch's 2015 Disrupt Conference held in San Francisco, alongside co-founder Ted Chung.Snoop was quoted as saying, "After watching where the cannabis industry is headed, I wanted to create a platform that will take this movement further." He also suggested that Merry Jane was there to normalize the conversation around marijuana: “There are so many people in the closet. We are giving them an opportunity to come out of the closet and just admit they like to smoke."
Merry Jane and its founders take an active stance on the legalization of marijuana in the United States.
Prior to founding Merry Jane, Snoop Dogg was active in Colorado in the legal era, getting involved with the 2014 gubernatorial campaign. He also recorded a video message for the Centennial State ahead of the one-day pot tax holiday.
In the summer of 2016, Merry Jane sponsored The High Road Tour; a 33 date tour throughout the United States and Canada headlined by Snoop Dogg & Wiz Khalifa, with support from Kevin Gates, Jhené Aiko, Casey Veggies and DJ Drama. As part of the tour, Snoop closed the 2016 Democratic National Convention following Hillary Clinton’s closing speech.