Mercy for Animals
Mercy For Animals logo on billboard, Las Vegas, NV
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| Abbreviation | MFA |
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| Formation | 1999 |
| Type | Non-profit |
| Purpose | Animal rights |
| Headquarters | Los Angeles, CA, |
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Region served
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United States, Canada |
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Executive Director
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Nathan Runkle |
| Website | www |
Mercy For Animals (MFA) is an international non-profit organization dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies, founded in October 1999. Nathan Runkle is the group's executive director and founder. Focusing primarily on advocacy on behalf of farmed animals, MFA runs a number of campaigns that aim to educate the public on animal protection issues and to encourage them to adopt a vegan diet. It has engaged in several undercover investigations, primarily of egg farms, and has produced television commercials showing the treatment of animals in slaughterhouses and factory farms. MFA is headquartered in Los Angeles.
Mercy for Animals is currently one of Animal Charity Evaluators' Top Charities.
Nathan Runkle founded Mercy For Animals in October 1999 after an incident in his home town in which he said that a live baby piglet was slammed by its head onto a concrete floor by a high school student during class. The incident caused an uproar in the small town, and Runkle took the initiative to start an organization that would fight against animal abuse.
Between 2000 and 2003, Mercy For Animals conducted several undercover investigations in egg-producing factory farms and rodeos. In addition to distributing 40,000 pieces of literature and participating in 130 educational outreach events in 2004, Mercy For Animals authored their Vegetarian Starter Kit, a 32-page booklet containing information about factory farms, vegan recipes, and food tips. Their new website ChooseVeg.com was also launched, along with TV commercials on MTV claiming factory farm cruelty.
In 2005, the organization reported animal cruelty through an undercover investigation at Ohio's largest egg farm, Ohio Fresh Eggs. The Vegetarian-Friendly Ohio campaign was expanded with the release of the 3rd-edition of the Vegetarian Guide to Ohio and updated website VegOhio.com. A new office was opened in Chicago, Illinois, which subsequently became the organization's primary branch. In 2006 it was named Non-Profit of the Year by VegNews magazine, expanded its outreach campaigns, and began airing its latest pro-vegetarian commercial on MTV.
Mercy For Animals distributed 200,000 pieces of vegetarian literature in 2007, and conducted over 220 public outreach events. An undercover investigation at one of the country's largest chicken and turkey slaughterhouses resulted in the Denny's restaurant chain ending its supplier relationship with the slaughterhouse. MFA debuted its Compassionate Living (CL) magazine, and placed over 80 anti-fur advertisements on the Washington, D.C. metrorail.
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Wikipedia