Mercedes-Benz India
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| Subsidiary | |
| Industry | Automotive |
| Founded | 1994 |
| Headquarters | Pune, Maharashtra, India |
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Key people
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Roland Folger |
| Products |
Luxury Vehicles Commercial Vehicles |
| Parent | Daimler AG |
| Website | mercedes-benz.co.in |
Mercedes-Benz India Pvt Ltd is a wholly owned subsidiary of the German Daimler AG founded in 1994, with headquarters in Pune, Maharashtra, India.
Daimler entered the Indian market and established Mercedes-Benz India Ltd in 1994. The company was renamed DaimlerChrysler India Pvt. Ltd. after the merger of the parent company Daimler with Chrysler. After DaimlerChrysler demerged from Chrysler in 2007, it changed its name to Daimler AG. As a result, DaimlerChrysler India was renamed Mercedes-Benz India once again. Mercedes-Benz India is a wholly owned subsidiary of the Daimler AG. Mercedes-Benz India pioneered the luxury car market in India. The company is headquartered in Chakan, Pune, Maharashtra. Mercedes-Benz was recognised as India’s Most Admired Company in a survey by Fortune India magazine in 2013. In 2015 the brand was adjudged Economic Times' Brand Equity's, 'India's Most Exciting Brand' and topped the survey in automotive four-wheeler category. The company has also been ranked number one in the J.D. Power Customer Service Index 2015 among the luxury brands.
Spread over 100 acres at Chakan, Maharashtra, this plant was set up in 2009 and is among the fastest green-field operations ever to be created and is rated as one of the top-most CKD plants of Mercedes-Benz globally.
Mercedes-Benz India has built brand awareness through a series of consumer-centric engagement events in India. These include MercedesTrophy and Drive Events like AMG Driving Academy and Luxe Drive.
The MercedesTrophy is an international three-tier structured amateur golf series where amateur golfers compete to qualify for the MercedesTrophy World Final in Stuttgart (Germany). In 2014, the 15th edition of MercedesTrophy India, witnessed participation from over 2,500 golfing aficionados in 13 cities.
Motoring enthusiasts get an opportunity to drive the high-performance AMG cars on ice and challenging international locations.
In a series of ‘firsts’, Mercedes-Benz India launched its first made-in-India TVC ‘Ah My God’ marking the launch of India’s first Compact Performance Sedan, the CLA 45 AMG in July 2014.
Mercedes-Benz established its largest research & development center outside Germany with the launch of its Bangalore R&D center in 1996. MBRDI with its location in Bangalore and Pune shows Daimler’s strong commitment to India as a location for production, R&D and for IT. MBRDI is Daimler’s “Think Tank” in India. Currently 2,000 engineers and IT-specialists are employed by MBRDI.
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