Mental floss
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| Type of business | Private |
|---|---|
| Available in | English |
| Founded | 2001 |
| Dissolved | November/December 2016 (print) |
| Headquarters | New York City, New York, U.S. Birmingham, Alabama, U.S. |
| Area served | International |
| Key people | Will Pearson, Mangesh Hattikudur, John Green |
| Industry | Digital and Print Media |
| Employees | 50+ |
| Website | www |
| Registration | Optional |
| Users | 150 million + |
Mental Floss (stylized mental_floss) is an American digital, print, and e-commerce media company focused on millennials. It is owned by Dennis Publishing and based in New York City. mentalfloss.com, which presents facts, puzzles, and trivia with a humorous tone, draws 20.5 million unique users a month. Its YouTube channel produces three weekly series and has 1.3 million subscribers. The magazine mental_floss has a circulation of 160,000 and publishes six issues a year. In October 2015, Mental Floss teamed with the National Geographic Channel for its first televised special, Brain Surgery Live with mental_floss, the first brain surgery ever broadcast live.
Launched in Birmingham, Alabama in 2001, the company has additional offices in Midtown Manhattan. The magazine has more than 100,000 subscribers in over 17 countries. The publication also has been included in Inc. magazine's list of the 5,000 fastest growing private companies.
The magazine frequently publishes books and sells humorous T-shirts. It also developed a licensed trivia board game called Split Decision, similar to Trivial Pursuit. Its online store sells quirky home and office supplies, games and toys.
Dennis Publishing bought Mental Floss in 2011. The November/December 2016 issue was the last print edition of the magazine, which became only-web publication. Instead of getting a refund, subscribers were sent copies of The Week.
The magazine was co-founded by William E. Pearson and Mangesh Hattikudur while they were students at Duke University. According to the Mental Floss website, the idea came from conversations in the Duke cafeteria about the need for an entertaining educational magazine. According to Hattikudur, they wanted to "distill some of the best lectures from our favorite college professors. We thought if we could bottle their enthusiasm and deliver it in monthly installments, it'd be great."
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