Mello Music Group
| Mello Music Group | |
|---|---|
 |
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| Parent company | Sony Music Entertainment |
| Founded | 2007 |
| Founder | Michael Tolle |
| Distributor(s) | The Orchard |
| Genre | Hip hop |
| Country of origin | United States |
| Location | Tucson, Arizona |
| Official website | MelloMusicGroup.com |
Mello Music Group, also referred to as MMG, is an American independent record label based in Tucson, Arizona. Founded in 2007 by Michael Tolle, it has released hip hop compilations and albums by producers and emcees such as Oddisee, Apollo Brown, Mr. Lif, Open Mike Eagle, L'Orange, and Rapper Big Pooh. In 2012 MTV Hive described MMG as having a "dedication to intelligent, street-wise boom bap," although the label has released a number of purely instrumental albums as well. Forbes magazine called Mello Music Group the most successful indie-rap label of the decade in 2016.
An early form of the label, Mello Mixtapes, was founded by Arizona hip hop fan Michael Tolle in 2004. As a college deejay Tolle releases a series of hip hop mixtapes, also avidly collecting vinyl.
Tolle graduated from the University of Arizona in 2006, and afterwards had founded an educational company that catered to international professors and teachers on sabbatical. After working with the company for a year, he decided he'd prefer working with music. He first founded Mello Music Group in the fall of 2007, using his laptop and cell phone to organize the business from his home in Tucson, Arizona.
According to Tolle, "I started with making one song. I spent every penny I had to get a Kev Brown beat, a Kenn Starr verse, and Rob Swift on the cuts." Tolle has quoted the Barely Breaking Even Beat Generation Series of albums as an important stylistic influence on Mello Music Group, and he also studied labels such as Blue Note,Motown, also paying attention to Stones Throw Records and Roc-A-Fella Records. Rap artist Dudley Perkins and the producer Oddisee were also involved in the early business affairs of the label, and were later joined by producer Apollo Brown.
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