Media Rights Capital
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| Private | |
| Industry | |
| Founded |
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| Founder | Modi Wiczyk Asif Satchu |
| Headquarters | United States |
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Area served
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Worldwide |
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Key people
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| Website | www |
Media Rights Capital (MRC) is an American independent film and television studio founded by Mordecai (Modi) Wiczyk and Asif Satchu. MRC specializes in the creation of premium content. It has full in-house development, physical production, legal, finance and corporate development teams. MRC has distributed its films through many major domestic and international distributors in the industry.
MRC’s investors include Guggenheim Partners, AT&T, WPP Group, Goldman Sachs and ABRY Partners.
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Media Rights Capital was also responsible for programming the CW's Sunday-night lineup during the 2008–2009 season through a time-leasing arrangement. The first shows to air included the reality show In Harm's Way and the dramas Valentine and Easy Money. Each show had an initial order of 13 episodes.
On November 10, 2008, Media Rights Capital canceled two of the four shows it produced for The CW. (Both Valentine and Easy Money were put on hiatus with skeleton crews while more scripts were written.) It was expected that MRC would deliver two replacement shows in their place. The CW decided instead to take back control of its Sunday night schedule after the MRC block from the beginning trailed the ratings of CW's Sunday night the year before by a considerable margin. The network then decided to return the Sunday timeslots to its affiliates as of the 2009-10 season.
MRC has produced digital projects with many Fortune 500 companies including AT&T, Nike, Google, Procter & Gamble, Burger King, and Johnson & Johnson. MRC's longest-running digital series is the animated program titled Seth MacFarlane's Cavalcade of Cartoon Comedy, with original characters created by Seth MacFarlane, the Emmy Award-winning creator of Family Guy, The Cleveland Show and American Dad! The series generated over 100 million online views and received a Webby Award in 2009; has been distributed through Google, YouTube, Tremor Media and Hulu; and has been released on DVD and Blu-ray disc.
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