Media-Saturn-Holding GmbH
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| GmbH | |
| Industry | consumer electronics retailing |
| Headquarters | Ingolstadt, Germany |
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Number of locations
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>1000 stores in 15 countries |
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Key people
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Pieter August Haas (CEO) Wolfgang Kirsch (COO) |
| Services |
Brand name articles in the areas: consumer electronics, electrical household appliances, entertainment, new media, photo/video, office and telecommunications; digital content |
| Revenue | € 22.0 billion (2016) |
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Number of employees
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65,000 (2016) |
| Parent | Metro AG |
| Subsidiaries |
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| Website | mediamarktsaturn.com |
Pieter August Haas (CEO)
Brand name articles in the areas:
The MediaMarktSaturn Retail Group (Media-Saturn-Holding GmbH) is a German holding company and the leading consumer electronics retailer in Europe with headquarters in Ingolstadt, Germany. The Group operates more than 1000 stores and offers online shopping in 15 countries in Europe. In the business year 2015/16, MediaMarktSaturn generated revenues of 22 billion euros. The Group currently provides employment for approximately 65,000 people. It operates sales brands such as Media Markt, Saturn, redcoon and iBood.
MediaMarktSaturn Retail Group has two chief executives. Pieter August Haas and Wolfgang Kirsch head up the corporate Group.
Following the consistent multi-retail-brand strategy of MediaMarktSaturn the Media Markt stores, the Saturn stores and the Internet pure player redcoon operate independently on the market, competing directly with one another. Every Media Markt and Saturn store is an independent company in which the manager of the store holds a share of up to ten percent. The managers of the individual stores decide on their local advertising needs, the product portfolio and personnel planning. This allows them to respond flexibly to the needs of their own particular customers.
Media Markt and Saturn’s bricks-and-mortar stores are closely linked to the companies‘ online businesses. Online shops are present in all 15 MediaMarktSaturn countries.
Due to a significant change in buying behaviour MediaMarktSaturn decided to reinvent consumer electronics retailing and wants to set new standards for multichannel.
1961: Friedrich Wilhelm and Anni Waffenschmidt opens the first Saturn store on Cologne’s Hansaring. The store, featuring a sales area of 120 sqm, initially caters exclusively to diplomats.
1969: Saturn opens the largest hi-fi stereo system studio in the world. In the same year, the Saturn store opens its doors to the general public.
1972: Saturn’s record department opens and covers 80 square metres (860 sq ft) of sales floor. It features what was then a sensation: a self service format that Friedrich Wilhelm Waffenschmidt imported from the USA.
1975: Saturn offers the largest selection of records in the world. Up to 60,000 vinyl disks exchange hands on a daily basis.
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Wikipedia