Me Estoy Enamorando (English: I'm Falling in Love) is the sixth studio album by Mexican recording artist Alejandro Fernández. It was released by Sony Music Mexico on 23 September 1997. It marks a musical style change where Fernández performs pop ballads and boleros as opposed to ranchera music which he had recorded on his previous albums. His decision to record a pop album came about from the desire to expand his audience, and he asked Emilio Estefan to produce his next project. Recording took place at Estefan's Crescent Moon Studios in Miami, Florida. Kike Santander co-produced the recording along with Estefan and composed most of the album's tracks. The musical style consists of pop-boleros with ranchera influences while the lyrics reflect the theme of love. Four singles were released from the album: "Si Tú Supieras", "En El Jardín" (a duet with Gloria Estefan), "No Sé Olvidar", and "Yo Nací Para Amarte". Each of them reached number one on the Billboard Hot Latin Songs chart in the United States. A tour to promote the album was launched in the US and Latin America.

Upon its release, Me Estoy Enamorando was met with positive reviews from music critics who praised Fernández's vocals, Estefan's productions, and Santander's songwriting. Fernández received several accolades including a Grammy nomination for Best Latin Pop Performance. In the US, it reached number one on the Billboard Top Latin Albums chart, spent a total of twelve weeks on it, and was the bestselling Latin album in the country. It was certified platinum by the Recording Industry Association of America (RIAA) for shipping one million copies. In Mexico, it sold over 530,000 copies and it was certified platinum in Argentina by the Argentine Chamber of Phonograms and Videograms Producers (CAPIF). Me Estoy Enamornado has sold over 2.2 million copies as of 2011.

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