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McDonald's Treasure Land Adventure

McDonald's Treasure Land Adventure
McDonald's Treasure Land Adventure Sega Genesis.jpg
North American release
Developer(s) Treasure
Publisher(s) Sega
Director(s) Kouichi Kimura
Composer(s) Katsuhiko Suzuki
Platform(s) Mega Drive/Genesis
Release date(s)
  • JP: September 23, 1993
  • EU: 1993
  • NA: July 15, 1993
Genre(s) Platform game
Mode(s) Single-player

McDonald's Treasure Land Adventure (マクドナルドトレジャーランドアドベンチャー MakuDonarudo Torejā Rando Adobenchā?) is a platform video game created by Treasure Co. Ltd for the Mega Drive/Genesis. Based on the McDonald's fast food franchise and four of its corporate mascots from McDonaldland (Ronald McDonald, Hamburglar, Grimace, and Birdie the Early Bird), the game follows the adventures of Ronald McDonald in an attempt to find four pieces of a treasure map, and ultimately, the treasure to which it leads.

The side-scrolling platformer consists of four stages: Magical Forest, Magical Town, Magical Sea, and Magical Moon. Each consists of a platforming sequence, a boss fight, and a story-related sequence. Important to each stage is the collection of Magical Jewels and gold bars, the former of which are needed for advancement, and the latter of which can be used to buy items.

The controls for McDonald's Treasure Land Adventure are straightforward: B-button to attack, C-button to jump, and Arrow-buttons to move left and right. The most innovative game play element is the Scarf (A-button), which can stretch out and latch onto a hook, then retract and pull Ronald McDonald quickly to the hook.

One day, Ronald McDonald was walking in the Magical Forest and found a small piece of paper under a big tree. Ronald discovers that it is part of a treasure map. While Ronald wonders where the other three pieces are, it turns out that three others have the piece of the map. Ronald then begins his treasure hunt with his part of the map. Ronald then ends up in a cave and battles an anthropomorphic tomato that has the second piece of the map.


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