McCall Corporation
| Publishing | |
| Industry | Magazines |
| Founded | 1913 |
| Founders | James McCall |
| Headquarters | New York City, New York, U.S. |
| Products | Magazines |
McCall Corporation was an American publishing company that produced some popular magazines. These included Redbook for women, Bluebook for men, McCall's, the Saturday Review, and Popular Mechanics. It also published Better Living, a magazine that was distributed solely through grocery stores.
The company is named after the founder of its namesake magazine, James McCall, who was a Scottish tailor. Redbook and Bluebook were purchased in 1929. The Saturday Review was purchased in 1961.
In later years, Marvin Pierce, the father of Barbara Bush, served as the McCall Corporation's president.
A controlling stake in the company was bought by Norton Simon's Hunt Foods in 1956. It became a division of Norton Simon Inc., along with Hunt and Canada Dry, in 1968.
The Saturday Review was sold in 1971, and McCall's was sold in 1973, both to groups of private investors. Redbook was sold to the Charter Company in 1975.
McCall's began as a four-page fashion journal entitled The Queen: Illustrating McCall's Bazaar Glove-Fitting Patterns. It would become one of the country's leading women's magazines. Its name was changed to Rosie in 2001 as part of a partnership with then-talk show host Rosie O'Donnell to capitalize on the success of Oprah Winfrey's O: The Oprah Magazine for the Hearst Corporation. The magazine ceased publication in 2002.
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