O: The Oprah Magazine
July 2012 cover of O
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| Editor | Lucy Kaylin |
|---|---|
| Categories | Women's magazine |
| Frequency | Monthly |
| Total circulation (2014) |
2,395,496 |
| First issue | April 19, 2000 |
| Company | Hearst Corporation |
| Country | USA |
| Language | English |
| Website | oprah |
| ISSN | 1531-3247 |
O, The Oprah Magazine, sometimes simply abbreviated to O, is a monthly magazine founded by Oprah Winfrey and Hearst Corporation, primarily marketed at women.
It was first published on April 19, 2000. As of June 2004[update], its average paid circulation was over 2.7 million copies, two thirds by subscription. A South African edition was first published in April 2002; according to the South African Advertising Research Foundation, its average readership was over 300,000. The editor of the South African edition is Samantha Page. While most US magazine sales declined in 2009, O Magazine increased its newsstand sales by 5.8 percent to 662,304 copies during the second half of the year. The magazine's newsstand sales fell 15.8% during the first half of 2010, while its subscription circulation increased, and sales fell 8.2% in the latter half of the year.
Since its inception, Oprah has appeared on the cover of each issue. The first shared cover is her April 2009 issue in which she appears with the First Lady Michelle Obama. The second shared cover is with fellow daytime host Ellen DeGeneres on the December 2009 issue. Four separate covers were shot for this special holiday issue. The December issue of O hit newsstands on November 12, 2009.O, the Oprah Magazine serves 63.6% Caucasian, 29.8% African-American, 8.8% Hispanic, 1.8% Asian and 6.6% other women. It is directed towards a median age of 47.9, median home value of $214,281, median HHI of $68,911, and median IEI of $38,756.
The December 2010 issue of The Oprah Magazine was the first released digitally through the magazine's app for the iPad. The app features exclusive videos of Oprah, allows readers to preview and purchase books presented in the magazine's Reading Room and O List sections, and gives users the ability to purchase monthly or yearly subscriptions. Individual issues are also available for download through the app.
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