McCall’s
Cover of McCall's magazine (1911)
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| Categories | Women's magazine |
|---|---|
| Frequency | Monthly |
| Founder | James McCall |
| First issue | 1873 |
| Final issue | 2002 |
| Country | United States |
| ISSN | 1060-1201 |
McCall's was a monthly American women's magazine, published by the McCall Corporation, that enjoyed great popularity through much of the 20th century, peaking at a readership of 8.4 million in the early 1960s. It was established as a small-format magazine called The Queen in 1873. In 1897 it was renamed McCall's Magazine—The Queen of Fashion (later shortened to McCall's) and subsequently grew in size to become a large-format glossy. It was one of the "Seven Sisters" group of women's service magazines. The McCall Pattern Company is the latest evolution of the brand name selling sewing patterns and publishing Vogue Patterns.
McCall's published fiction by such well-known authors as Alice Adams, Ray Bradbury, Gelett Burgess, Willa Cather, Jack Finney, F. Scott Fitzgerald, Barbara Garson, John Steinbeck, Tim O'Brien, Anne Tyler and Kurt Vonnegut.
From June 1949 until her death in November 1962, Eleanor Roosevelt wrote a McCall's column, "If You Ask Me". The former First Lady gave brief answers to questions sent in to the magazine.
Starting in May 1951, and lasting until at least 1995, Betsy McCall paper dolls were printed in most issues. Children could cut out the printed dolls and clothing, or for a small fee (10¢ in 1957, 25¢ in 1967) paper dolls printed on cardboard could be ordered. Betsy McCall became so popular that various sized vinyl dolls were produced by Ideal and American Character Dolls.
Another popular feature which ran for many years was the cartoon panel "It's All in the Family" by Stan and Jan Berenstain. A pair of pioneering female illustrators, Jesse Willcox Smith and Neysa McMein, drew dozens of McCall's cover portraits.
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