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Mayfair Mall

Mayfair Mall
Location Wauwatosa, Wisconsin, United States
Opening date 1958; 59 years ago (1958)
Developer Kurtis Froedtert
Management Stephen Smith
Owner General Growth Properties
No. of stores and services 180
No. of anchor tenants 4
Total retail floor area 1,110,000
No. of floors 2
Parking 6,500 spaces
Website Mayfair Mall

Mayfair Mall is a shopping mall located on Mayfair Road (Highway 100) between North Avenue and Center Street in Wauwatosa, Wisconsin, USA. Mayfair Shopping Center was constructed in 1958 by the Hunzinger Construction Company. Currently managed by General Growth Properties, it serves the Greater Milwaukee area. It has seen a number of expansions since it was first built.

Mayfair has one of the highest occupancy rates in the country, with average sales of $536 per square foot. This is well above the national average of $363. The mall contains over 180 stores and is anchored by Nordstrom, Macy's, Boston Store and Barnes & Noble, and houses an AMC Theatre and a Forever 21.

Mayfair Mall opened in January 1958, featuring more than 70 stores. The mall's original design was a 960-foot (290 m) open-air concourse, with Marshall Field's as the northern anchor and Gimbels as the southern anchor. Chicago based Marshall Field's opened at Mayfair in 1959 to complement Gimbels which opened just prior to Mayfair being dedicated. Three east-west corridors (North Mall, Central Park, and South Mall) ran the width of the mall, with each corridor decorated in a different color. The mall's central court also featured a park, which included trees, flowers, benches and picnic tables.

In 1973 the 'new' Mayfair Mall was advertised. The mall was fully enclosed. An arcade called The Bazaar replaced the Central Park area of Mayfair. An office tower was built on the southwest side of the mall in 1975, and construction began on a second in November 1977.

In 1986 Mayfair was rededicated following a $15 million remodeling effort. The Bazaar and a short lived ice rink were both removed. A two level atrium was built, featuring a new food court. The upper level was also expanded, adding 78,000 square feet (7,200 m2) of retail space. Following this expansion, the mall included 109 stores including Milwaukee based Boston Store which replaced Gimbels.


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