Max Schubert
| Max Edmund Schubert | |
|---|---|
Max Schubert AM.
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| Born |
9 February 1915 Moculta, South Australia |
| Died | 6 March 1994 (aged 79) Adelaide, South Australia |
| Nationality | Australian |
| Occupation | Winemaker |
| Years active | 1931-1982 |
| Known for | Creator of Penfolds Grange Hermitage |
Max Schubert AM (9 February 1915 – 6 March 1994) was a pioneering Australian winemaker who is best known as the creator of Grange Hermitage. Schubert was included in the Sydney Morning Herald's 100 most influential Australians of the century, which was published in 2001.
Schubert was born to Lutheran parents in a German community on the fringes of the Barossa Valley, a region renowned for its winemaking. He joined Penfolds in the early 1930s as a messenger boy and became chief winemaker in 1948 through 1975. Max spent his entire working life with Penfolds. He was described as "A true company man, devoted to Penfolds, he was a humble and loyal servant of the Penfold family, and later of the public company."
Over the course of his career, and beyond, Max received many awards, including Member of the Order of Australia (AM) and the inaugural Maurice O'Shea (winemaker) Award for his contribution to the Australian wine industry. He was also named 1988 Man of the Year by the UK's Decanter Magazine.
Schubert served in the second world war, volunteering against the wishes of his managing director at Penfolds. He is believed to have saved the life of another Australia soldier when Stuka dive-bombers wiped out his convoy in north Africa, killing 200 men. He went on to serve in Greece, Crete, the Middle East, Ceylon and New Guinea, where he contracted malaria.
Schubert died in 1994, aged 79, at his home in Adelaide, South Australia. In his obituary the New York Times noted that his Grange had won more wine show prizes than any other Australian red wine, and was regarded as the flagship of Australia's wine industry.
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