Maverick Records
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Entertainment management Entertainment |
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| Industry | Music, Film, Entertainment |
| Founded | 1992 (original company) 2014 (management group) |
| Founder |
Madonna Frederick DeMann Veronica "Ronnie" Dashev (1992) Guy Oseary (2014) |
| Headquarters | Burbank, California, United States |
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Key people
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Guy Oseary (CEO) Ron Laffitte Caron Veazey Gee Roberson Cortez Bryant Larry Rudolph Adam Leber Scott Rodger Clarence Spalding |
| Products | Management, Music, Entertainment, Film, Television program, Music Video |
| Website | Maverick.com |
Maverick was an entertainment company founded in 1992 by Madonna, Frederick DeMann and Veronica "Ronnie" Dashev. It was owned and operated by Warner Music Group. It included a recording company (Maverick Records), a film production company (Maverick Films), book publishing, music publishing, Latin record division (Maverick Musica) and a television production company. The first releases for the company were Madonna's 1992 coffee table publication, Sex and her studio album Erotica which were released simultaneously to great controversy.
DeMann was bought out of the company for a reported $20 million in 1998. Guy Oseary increased his stake in the company and took control as Chairman and CEO. Madonna and Dashev left in 2004 after a lawsuit between Maverick and Warner Music Group.
As of 2014, the company was revived as a management group founded by Oseary in partnership with Live Nation Entertainment. It consists of Oseary and other recording artist managers Ron Laffitte, Caron Veazey, Gee Roberson, Cortez Bryant, Larry Rudolph, Adam Leber, Scott Rodger and Clarence Spalding. All nine managers and their companies joined and rebranded as "Maverick" on October 17, 2014.
Maverick Records was launched in April 1992 as a unit of the Maverick entertainment company. It was a joint venture between Madonna, Frederick DeMann, Veronica "Ronnie" Dashev and Time Warner. The name is combined from the names of three of the founders; Madonna, Veronica and Frederick. The company had divisions for recording, music publishing, television, film, merchandising and book-publishing. The venture was part of a $60 million recording and business deal between Madonna and Time Warner . It gave her 20% royalties from the music proceedings, one of the highest rates in the industry, equalled at that time only by Michael Jackson's royalty rate established a year earlier with Sony.
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