Mathew Cullen

Mathew Cullen is an American music video, commercial, and film director. He is co-founder of creative studio Mirada with Guillermo del Toro and co-founder of production company Motion Theory.

Mathew Cullen grew up in Inglewood, California. He founded Los Angeles-based production company Motion Theory at 23. Since then, he has overseen the production of 500+ projects, and directed and produced over 100 commercials and music videos, including global campaigns for HP, IBM, Google, and Disney. He has worked with artists such as Adele, Jay-Z, Katy Perry, Green Day, Taylor Swift, Pink, Beck and R.E.M.. Cullen won two consecutive Grammy Awards for directing The Black Eyed Peas’ “Boom Boom Pow” and Weezer's “Pork and Beans", the most blogged-about YouTube video of 2008. His work on “Pork and Beans" earned him a Guinness World Record for most memes in a video. In 2014, Cullen reunited with Katy Perry to win Best Video at the MTV Europe Music Awards and Best Female Video at the MTV Video Music Awards for "Dark Horse", the most watched music video of the year with over one billion views.

Cullen was listed on Rolling Stone's annual “Hot List” for his work as a music video director, as well as Indiewire's 2013 Influencers List. Wired called him one of six directors who are making music videos cool again. His work has been inducted into the Museum of Modern Art on over a dozen occasions. Motion Theory was profiled in Fast Company as being one of the most innovative companies in the industry.

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