Mass Appeal (media)
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| Limited liability company | |
| Industry | Mass media |
| Founded | 1996 |
| Headquarters | New York City, New York, United States |
| Subsidiaries | Mass Appeal magazine Mass Appeal Records Decon |
| Website | Official website |
Mass Appeal is an American media and content company based in New York City. The company was founded in 1996 as a graffiti fanzine and since has grown to encompass a magazine, website, film, television, a music label and a creative agency.
Mass Appeal published their first issue of Mass Appeal magazine in the year 1996. Initially, it covered a wide variety of pop culture topics ranging from graffiti culture, hip hop music, video games, cars and movies. It often provided coverage of young artists and performers that contributed to, and shaped, contemporary hip-hop culture. The magazine included columnists such as R.A. the Rugged Man, Matt Goias, Mister Cartoon, Estevan Oriol and Reas.
Mass Appeal launched a spin-off called Missbehave in 2006 and suspended publication in 2008. In 2013 Mass Appeal relaunched and resumed print with Earl Sweatshirt and Blake Anderson on the cover of Issue 52.
On April 10, 2013, Mass Appeal was revived when a group of investors, including American rapper Nas decided to relaunch and expand the Mass Appeal brand. On the Mass Appeal deal, he was joined by creative firm Decon and White Owl Capital Partners, an early stage investment firm with business interests in technology, media and energy located in North America, Europe and China.
Mass Appeal Records is an American independent record label founded in 2014 by Mass Appeal. It is an urban alternative focused label with a roster of almost a dozen artists. The first project to be released on the label was Run The Jewels 2. The album received global critical acclaim and earned #1 spot at Pitchfork. Since the success of RTJ2, the label has went on to release music from artists including Nas, Run the Jewels, Fashawn, Bishop Nehru, Boldy James, J Dilla, Dave East, Mannie Fresh and DJ Shadow.
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