Mary Kay
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| Privately held company | |
| Industry | Cosmetics and personal care products |
| Founded | September 13, 1963 Dallas, Texas, U.S. |
| Headquarters | Addison, Texas, U.S. |
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Key people
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Mary Kay Ash, Founder Richard R. Rogers, Executive Chairman David Holl, CEO Mindy Volney |
| Products | Cosmetics, sunscreen |
| Revenue | US$3.7 Billion in 2015 |
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Number of employees
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Staff 5,000 Salespeople 3.5 million worldwide (2015) |
| Website | www |
Mary Kay Inc. is an American privately owned multi-level marketing/direct sales company that sells cosmetics products. According to Direct Selling News, Mary Kay was the sixth largest direct selling company in the world in 2015, with a wholesale volume of US$3.7 billion.
Mary Kay is based in Addison, Texas, outside Dallas. The company was founded by Mary Kay Ash in 1963. Richard Rogers, Mary Kay's son, is the chairman, and David Holl is president and was named CEO in 2006.
Mary Kay sells cosmetics through a multi-level marketing model. Mary Kay distributors (called "beauty consultants") can potentially make income by directly selling to people in their community, and also receive a share of sales made by people they recruit into the distribution network. Mary Kay distributors must purchase a $100 starter kit in order to qualify.
As a private company, Mary Kay releases few details about the average income of its sellers. In 2005, Mary Kay reported that its wholesale worldwide sales exceeded US$2.2 billion. In 2010, worldwide wholesale figures was reported at US$2.5 billion. In 2015, worldwide wholesale figures was reported at US$3.7 billion. None of these figures take into account product returns.
The table below shows the company's reported sales figures in more detail.
Note: Unless otherwise stated, dollar amounts are in United States Currency, which has not been adjusted for inflation;
The primary manufacturing plant is in Dallas, Texas.
A second plant was opened in Hangzhou, China, to manufacture and package products for that market. A third plant was opened in 1997, in (La Chaux-de-Fonds) Switzerland, for the European market. The Swiss plant closed in 2003.
In 1968, Mary Kay Ash purchased the first pink Cadillac from a Dallas dealership, where it was repainted on site to match the "Mountain Laurel Blush" in a compact Ash carried. The Cadillac served as a mobile advertisement for the business. The following year, Ash rewarded the company's top five salespeople with similarly painted 1970 Coupe de Ville cars. GM has painted over 100,000 custom cars for Mary Kay. The specific shade has varied over the years from bubble-gum to near-white pearlescent effects. GM had an exclusive agreement to sell cars of the specific shade only through Mary Kay. The cars are offered to distributors as two-year leases, and distributors who choose to buy the cars are only allowed to resell them to authorized dealers. After the lease expires, the cars are repainted before being resold.
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Wikipedia