Martin Nisenholtz

Martin A. Nisenholtz (born April 1, 1955 ) is an American businessman and educator who has been active in the advancement of digital media and marketing.

Nisenholtz was born in Wyndmoor, Pennsylvania, a suburb of Philadelphia, on April 1, 1955, the son of Rhoda (Koenig) and Louis Nisenholtz. He graduated from Springfield Township High School in Montgomery County in 1973. He then received a bachelor's degree in psychology from the University of Pennsylvania in 1977 and a master's degree from the Annenberg School for Communication at the University of Pennsylvania in 1979.

Soon after starting his Ph.D. at the Annenberg School, Nisenholtz was invited by John Carey, a professional colleague and Annenberg graduate, to participate in an NSF-funded research project at the Alternate Media Center (AMC) at New York University (NYU). The project focused on bringing Teletext, a new media technology developed in Great Britain, to the United States. That same year, the Interactive Telecommunications Program (ITP) was established at NYU, and Nisenholtz became one of its founding faculty members in 1979. Nisenholtz remained in New York, never returning to complete his Ph.D.

Nisenholtz is currently married to Anne Nisenholtz and together they have two daughters, Johanna and Marjorie.

While an assistant professor and research scientist at NYU’s Interactive Telecommunications Program (ITP), Nishenholtz received a grant from the National Endowment for the Arts to train artists, writers and journalists in interactive media. Through this grant, Nisenholtz built a connection for the newly emerging digital media technologies with the creative community. In 1981, he invited prominent media artists including John Fekner, Andy Warhol and Keith Haring to create experimental art projects using Videotex.

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