Martin Lambie-Nairn
| Martin Lambie-Nairn | |
|---|---|
Martin Lambie-Nairn in 2008
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| Born | 5 August 1945 |
| Occupation | Creative director ml-n founder of Lambie-Nairn |
| Known for |
Channel 4 "Blocks" logo BBC1 "Virtual Globe" BBC Two 'The 2s' idents The Personality 2s Rhythm & Movement BBC One 'Balloon' idents |
| Website | http://www.ml-n.com |
Martin Lambie-Nairn (born 5 August 1945) is a British designer. He was the founder of his eponymous branding agency Lambie-Nairn and is currently the creative director of branding agency ML-N. Martin Lambie-Nairn is acknowledged for having redefined television brand identity design, being the first to embrace computer technologies to apply branding to screen-based media.
Amongst his most prominent works are: the original Channel 4 logo and idents created in 1982; the batch of 30+ idents for BBC Two that first aired on 16 February 1991; and the 1997 corporate re-brand for the whole BBC. He, in conjunction with his agency, also created launch packages for certain other BBC channels.
Martin Lambie-Nairn was educated at Canterbury College of Art, later KIAD, now University College for the Creative Arts at Canterbury. His career in television began at the BBC in 1965 as an intern. Roles as a graphic designer at Rediffusion, ITN and London Weekend Television followed. Lambie-Nairn set up his own company, Robinson Lambie-Nairn, with fellow partner Colin Robinson in 1976 after leaving LWT, and he went on to develop new graphic presentation techniques for Weekend World. The business expanded and was renamed Lambie-Nairn & Company in 1990.
Computer animation enabled him to produce what became regarded as a revolutionary identity for Channel 4, the "Blocks" logo. This identity launched the fledgling TV channel on 2 November 1982 and remained at the heart of the channel's on-air presentation for 14 years. In 1981 he created the original idea for the UK TV series Spitting Image which ran for 11 years. He received the credit that the show was "based on an original lunch with Martin Lambie-Nairn."
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