BBC One 'Virtual Globe' ident

The "Virtual Globe" was the method of creating the BBC1 symbol that was used between 16 February 1991 and 4 October 1997.

The Virtual Globe replaced the COW on 16 February 1991 and was designed by Martin Lambie-Nairn, owner of the Lambie-Nairn design agency. The first aspects of the look were first witnessed at 6am, when the updated Open University symbol first aired, showing the stylised '1'. This was followed at 8am by the new clock that accompanied the look, introducing a news bulletin. The first time the ident itself aired was at 9am, when it introduced Going Live!, the Saturday morning magazine show on Children's BBC, where the ident itself was "unveiled" by presenters Phillip Schofield and Sarah Greene.

The ident consisted of a figure "1" inside a rotating transparent globe surrounded by a swirling smokey atmosphere above the BBC's corporate logo – the bold italic letters B B C within three rhomboids, above blue red and green flashes. The idents were created by filming a physical globe, but used CGI effects to give it its smokey look. The ident had no soundtrack and was played off modified Laserdisc. Upon first impressions, the ident does not appear like a globe, as the smoky CGI effects hide and disfigure the continents. However, land masses can be seen in the globe and their shadows can be seen on the background of the ident.

A clock accompanied the look, which used GNAT (Generator of Network Analogue Time), resulting in the clock mimicked the movement of an analogue clock by moving the minute hand every second, rather than every 15 seconds as was found on previous station clocks. The counters on the clocks alternated between dots and dashes pointing towards the centre, a smoky static background and included the BBC logo at the bottom of the screen, although no on screen reference to the channel being BBC1. The clock was originally large to fit the screen best, however the size contrast between the clock and the globe resulted in difficulty at closedown, as the two do not fade easily. This issue was resolved in November 1991, when the clock was shrunk down to the same as the globe, easing fading between. The background was also altered to a ripple effect, yet retaining the smoky feel, though Scotland continued to use the old clock until 1997.

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