Marlboro (cigarette)
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| Product type | Cigarette |
|---|---|
| Produced by | Philip Morris USA, Philip Morris International |
| Introduced | 1924 |
Marlboro (US /ˈmɑːrbroʊ, -bəroʊ/,UK /ˈmɑːlbrə, mɔːl-, -bərə/) is the best-selling brand of cigarettes in the world.
It is made by Philip Morris USA (a branch of Altria) within the United States, and by Philip Morris International (now separate from Altria) outside the United States. It is well known for its billboard advertisements, magazine ads of the Marlboro Man, and its long associated history in the sponsorship of motorsport. Richmond, Virginia, is the location of the largest Marlboro cigarette manufacturing plant.
Philip Morris launched the Marlboro brand in 1924 as a women's cigarette, based on the slogan "Mild As May". The name was taken from a street in London where PM's British factory was located. However, as early as 1885, a brand called "Marlborough" was already being marketed as a "ladies' favorite" by Philip Morris & Co. In the 1920s, advertising for the cigarette was primarily based on how ladylike the filter cigarette was, in an attempt to appeal to the mass market. To this end, the filter had a printed red band around it to hide lipstick stains, calling it "Beauty Tips to Keep the Paper from Your Lips".
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