Margaret Fulton
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Margaret Fulton at Entertainment Quarter, Fox Studios, Sydney, September 2012
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6 October 1924 Nairn, Scotland |
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Margaret Isobel Fulton OAM) (born 10 October 1924 in Nairn, Scotland) is a British-born Australian food and cooking 'guru', writer, journalist, author, and commentator. She was the first of this genre of writers in Australia.
Her early recipes encouraged Australian housewives to alter the Australian staple of "meat and three vegetables" and to be creative with food. She 'discovered' international cuisine from exotic places such as Spain, Italy, India and China and as Cookery Editor, 'brought these into Australian homes through her articles in the Woman's Day magazine'.
Fulton realised that chefs who did television shows tended to lose their audience. Accordingly, she remained a writer who regularly appeared only as a 'guest' on various TV shows.
Fulton began as a cooking teacher at the Overseas Corporation in 1947 and was later promoted to sales manager where she was 'partially responsible for the introduction of the pressure cooker to Australia'.
In 1954, Fulton, then a 'home economist for a leading firm of cereal manufacturers', gave a talk on 'cooking with ready-to-eat cereals'. She told the audience that 'with more wives and mothers working, speed and ease in food preparation is a "must"'. She continued 'Many women have no training in home making, and packaged and ready-prepared foods, like cereals, cake, pastry and biscuit mixes, canned and frozen foods, make life easier'. A selection of 'hot muffins made with bran' were handed out and Fulton told the listeners that 'These are quick and easy to make and most economical'.
In 1956, over four days, Fulton provided French cooking demonstrations. Each day was organised with a different 'well-known French hostess, resident in Sydney' who 'planned a menu, contributed the recipes, helped with the cooking, and arranged the table setting'.
Fulton began to appear in advertisements in the late 1950s. She promoted 'Johnson's Glo-coat' floor polish and 'Johnson's Pride' surface polish from her 'well appointed Sydney kitchen' in March 1957. Later that year readers of The Australian Women's Weekly were told 'Margaret Fulton, expert Home Economist' believed Sellotape 'is so dependable' in a full page colour ad, which also offered Fulton's handy hints for using the product such as sealing plastic bags 'for deep-freezing foods' and binding pot handles. In 1959, Fulton told readers she used Sellotape 'each week for sticking my hundreds of recipe clippings into reference books'.
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Wikipedia