Woman's Day
November 2010 cover
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| Editor-in-chief | Susan Spencer |
|---|---|
| Categories | Home economics |
| Frequency | Monthly |
| Publisher | Hearst Magazines |
| Total circulation (2013) |
3,394,754 |
| First issue | October 7, 1937 |
| Country | United States |
| Based in | New York City |
| Language | English |
| Website | www |
| ISSN | 0043-7336 |
Woman's Day is an American women's magazine that covers such topics as homemaking, food, nutrition, physical fitness, physical attractiveness, and fashion. The print edition is one of the Seven Sisters magazines. The magazine was first published in 1931 by The Great Atlantic & Pacific Tea Company; the current publisher is Hearst Corporation.
A&P began publishing the U.S. edition as a free in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P grocery stores.
Following the 1936 opening of A&P's first modern supermarket (in Braddock, Pennsylvania), A&P expanded Woman's Day in 1937 through a wholly owned subsidiary, the Stores Publishing Company. Selling for five cents a copy (83¢ today), the magazine featured articles on childcare, crafts, food preparation and cooking, home decoration, needlework and health, plus a revival of cartoonist Walter Hoban's Jerry on the Job comic strip in a 1939 Grape-Nuts ad campaign.
Sold exclusively in A&P stores, Woman's Day had a circulation of 3,000,000 by 1944. This had reached 4,000,000 by the time A&P sold the magazine to Fawcett Publications in 1958. By 1965, Woman's Day had climbed to a circulation of 6,500,000.
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