Marc Geiger | |
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Born |
Marc Paul Geiger October 11, 1962 Englewood, New Jersey |
Residence | Los Angeles, California |
Nationality | American |
Citizenship | American |
Alma mater | University of California, San Diego |
Occupation | Booking Agent, Entrepreneur |
Years active | 1980–present |
Employer | William Morris Endeavor |
Board member of | Board of advisors, Topspin Media |
Website | wma |
Marc Geiger is an American music executive, talent agent, and entrepreneur. The co-founder of Lollapalooza and ARTISTdirect, he is the head of William Morris Endeavor's music division.
Geiger was born in Englewood, New Jersey, and grew up in Stamford, Connecticut. He moved with his family to Palo Alto, California after his father, a Budapest, Hungary-born Holocaust survivor, accepted a job as a satellite communication engineer in Silicon Valley. When Geiger graduated from high school, he enrolled at the University of California, San Diego; while a student, he started a co-operative record store called "Assorted Vinyl," selling 12-inch dance remixes from bands like Echo & the Bunnymen and Japan, while also running the Student Events Committee. After promoting a series of concerts on campus, Geiger started his own concert promotion company, That Kid Presents.
After booking King Crimson, B.B. King and Ian Hunter, amongst others, at UCSD, Geiger began working for San Diego promoter, Mark Berman Attractions/Avalon Attractions. While there, Geiger promoted hundreds of shows in San Diego, and founded and launched Humphrey's By The Bay, a popular local venue. Additionally, Geiger dj'd at 91X, a groundbreaking alternative radio station.
With a degree in Management Science and Biology, Geiger moved to Los Angeles after college and began working as a booking agent for Regency Artists, developing their alternative music division. (Regency merged into and became the hugely successful Triad Artists Agency, and was later folded into the William Morris Agency.) Geiger spent 7 years at Triad, booking such artists as the Pixies, the Smiths, the Cocteau Twins, New Order, and Jane's Addiction. He would go on to create the Lollapalooza Festival with Jane's Perry Farrell and veteran agent Don Muller. In its inaugural year, 1991, Lollapalooza triumphed at the box office, and also "revolutionized the concert industry, ushered in the alternative rock format,and galvanized a previously marginalized generation of outsiders."