Mandom
 |
|
| Public K.K. | |
| Traded as | : |
| Industry | Consumer goods |
| Founded | Osaka, Japan (December 23, 1927) |
| Founder | Shinpachiro Nishimura |
| Headquarters | 5-12 Juniken-cho, Chuo-ku, Osaka, Japan |
|
Area served
|
Asia |
|
Key people
|
Motonobu Nishimura (President) |
| Products | |
| Revenue | (US$ 662.2 million) (FY 2013) |
|
|
|
|
Number of employees
|
2,316 (consolidated, as of March 31, 2014) |
| Website | Official website |
|
Footnotes / references |
|
JPY 4.09 billion (FY 2013)
Mandom Corporation (株式会社マンダム Kabushiki-gaisha Mandamu?) is a Japanese manufacturer and distributor of hair care, skin care, perfumes, and deodorants. The company was founded in 1927 under the name Kintsuru Perfume Corporation (金鶴香水株式会社?) and changed its name to Mandom Corporation in 1971.
In 1927, Shinpachiro Nishimura founded the Kintsuru Perfume Corporation. After the success from releasing a pomade called the Tancho Stick in 1933, Kintsuru Perfume Corp. began to focus its future efforts in men's care. By 1959, the success of the Tancho Stick led the company to change its name to Tancho Corporation.
Tancho's efforts with expanding outside Japan was further boosted in 1970 when the company launched a new line of highly successful men's care products, called Mandom, which took its name from a combination of the words "human" and "Freedom". An innovative advertising campaign featuring Charles Bronson became the first of a long series of Japanese ads to feature top Hollywood stars. Within weeks of airing the commercial, Mandom become the No.1 selling male toiletry brand in Japan. Tancho then changed its name again, to Mandom Corporation, in 1971.
...
Wikipedia