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Major Cineplex

Major Cineplex Group
Public
Traded as MAJOR
Industry Movie theaters
Bowling alleys
Karaoke, Real estate
Founded 1995; 22 years ago (1995)
Headquarters Bangkok, Thailand
Key people
Vicha Poolvaraluck, chairman
Kittsanan Ngamphathipong, chief executive
Wichai Poolworaluk, chief executive, EGV Entertainment
Arthorn Techatantiwong, deputy managing director, bowling
Aorrawan Kowathana, deputy managing director, service operations
Revenue 5,767.08 million baht
626.36 million baht
Subsidiaries Bangkok IMAX Theater Co. Ltd.
EGV Entertainment Public Co. Ltd.
Major Cineplex Property Co. Ltd.
Major Cineplex Service Co. Ltd.
Paragon Cineplex
Website www.majorcineplex.com

Major Cineplex Group Public Co. Ltd. is the largest operator of movie theaters in Thailand. Combined with its subsidiary, EGV Entertainment, the company has 490 screens around Thailand. Among its properties is Thailand's largest multiplex, the Paragon Cineplex at Siam Paragon, with 16 screens and 5,000 seats, along with the IMAX theater. The second-largest chain in Thailand is SF Cinema City.

Major Cineplex was founded by Vicha Poolvaraluk (or Poolvaraluck) in 1996. A member of a family with roots in the movie business (the family was involved in film studios as well as several single-screen theaters), Vicha started out in property development.

In 1992, he was asked by his father, Charoen Poolvaraluck, to take over the movie theater business. Vicha decided on a concept of large movie complexes that could offer a range of entertainment services, including not only movies, but also bowling alleys, karaoke rooms, restaurants and shopping. The first such complex opened in 1996 on Nakhon Chaisri Road in Pinklao, Bangkok. The 14-screen, 4,000-seat Major Cineplex Ratchayothin opened in 1998 and featured Thailand's first IMAX cinema. It was the company's flagship cinema complex until 2006, when Paragon Cineplex opened. Other early Major Cineplex theaters include branches at Ramkamheang and Sukhumvit.

In 2004, Major Cineplex absorbed Thailand's No 2 theater operator, EGV Entertainment, which was Thailand's first cineplex operator. EGV had been owned by a rival branch of the Poolvaraluck family, headed by Vicha Poolvaraluck's cousin, Wichai Poolvaraluck, who started EGV as a partnership with Golden Village.

There are at least 19 Major Cineplex-branded theaters in Thailand, with the number expected to grow in the coming years. The company aims to increase its total number of screens to 500 (including EGV cinemas) by 2012. Major Cineplex's theaters range from shopping complexes, anchored by the cineplex, such as Major Cineplex Ratchayothin or Major Cineplex Sukhumvit, that include bowling alleys, fitness centers, restaurants and shops, to multiplexes that are part of larger shopping malls, such as the Bang Na or Rama III branches in Bangkok.


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